LAB STORES - FUTURE of RETAIL
SELFRIDGES
Fragrance Lab - London
Imagine your character distilled into a scent. An experiment into the future of in-store fragrance retailing. An immersive experience by Philip Handford and The Future Laboratory that takes visitors on a journey to find a scent that matches their personality.
NIKELAB 1948
London
Nike opened 1948 “NikeLab”, this concept store aimed to push the boundaries of retail strategy and presentation and will serve as special outlets for exclusive limited-edition releases. With some of Nike’s latest products and collaborations on showcase, enjoy the above visuals and join the local sneaker and running community.
The FUTURE LAB x
Sweet Shoppe - London
‘Sweet Shoppe’ - an installation which explored the retail landscape of tomorrow. The shop opened for the London Design Festival 2011 as was an invite-only event. We invited a wide selection of retail professionals to the historic heart of Spitalfields to experience the future of retail at Sweet Shoppe.
"If this is the future of retail - relaxed, light-hearted, multi-sensory, one-on-one service, personalised products – i look forward to it. I hope brands were taking notes”