FORMAT INNOVATIONS
STARBUCKS
Reserve Social - Shanghai
Building the craft coffee community, one coffee at a time. Taking the Roastery to a small scale format, building the Reserve brand community locally and at scale in China. Positioned to tackle good quality coffee and the cozy 3rd place opportunity.
Sunglass Hut
Melbourne
Developing the Sunglass hut customer experience with a store that was dedicated to putting the customer at the heart, and inviting the customer to actively try and capture themselves.
Kirk Originals
London
Taking an irreverent approach to an opticians store, we flipped the format on its head. Putting the customer at the heart of an ‘audience’ of eyewear display. The loyal customers who wear Kirk originals desire to be looked and and be the centre of attention.
SELFRIDGES
Designer Studios - London
The new space, spanning 17,200 sq ft of the third floor, reflects the way the modern woman shops and dresses, with a focus on the key pieces from streetwear, contemporary and luxury ready-to-wear. The spatial concept was a new format designed as an art gallery with ‘follies’ as anchor objects in the space. Plus, there are selfie sticks and Instagram-worthy backdrops in the fitting rooms - need we say more?
CARPOLY FUTUREHOME
Colour Studio - Wenzhou, China
Is AR the future of home decoration? the new flagship Future-home designed for Carpoly, Chinas leading paint brand, is a new format built around 2 distinct customer journey’s, consumer & contractor. The seamless service utilizes technology to enable the customer to play with colour, and then make a simple order for the decoration to be fulfilled with ease.
DOMUS MALL
Paris
A lifestyle mall in Paris, where you can take a slide from the 3rd floor to the cafe… The restaurant area has a dynamic hanging garden installation creating an interesting and intimate area within the ceiling void. A large chrome slide sits front and centre allowing visitors to move around the space in a carefree fashion, inspiring fun!
“Philip has an amazing ability to understand and nurture ideas to become bigger, better and most importantly a reality.”
Jason Beckley, Global Marketing Director, dunhill
POP UP EVENTS
