SELFRIDGES

FRAGRANCE LABORATORY - LONDON

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Disorientation space

Location: London

Year: 2014

Brief: Imagine your character distilled into a scent. An experiment into the future of in-store retailing.

Awards: Design Week Awards - Winner

 

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 "Fragrance Lab brings both experiential retailing to the heart of our store and a wonderfully creative way to celebrate fragrance."

Linda Hewson, Creative Director, Selfridges