• Ola Handford - Research Director

    Olas' extensive and deep experience in design thinking strategy and design research, particularly in relation to the rapidly evolving field of AI, focuses intently on transforming innovative ideas into compelling and engaging narratives. By leveraging insightful data from AI technologies, Ola’s expertly crafts user-centered designs that resonate emotionally with audiences, ensuring that every project not only tells a captivating and relatable story but also addresses real user needs effectively and meaningfully.

  • Yin Zhoujie - Design Director

    An Interior Architect with extensive international experience, Yin Zhoujie has worked on a variety of retail and architectural projects for renowned brands such as Huawei, Anta, and Elle. Born in the vibrant city of Shanghai, she brings a unique and valuable insight into local cultural nuances, social behaviors, and emerging design trends that influence the contemporary architectural landscape. Hers innovative approach merges global perspectives with regional understandings, enriching the design process and the final outcomes.

  • Xu Jiayan - Event Director

    Xu Jiayan is a Shanghai-based social entrepreneur and visionary leader in brand consulting, lifestyle innovation, and entertainment. Founder of Brand Experience Alchemist, she manages commercial real estate projects and IP consulting. With over a decade of experience, she has contributed to Discovery Adventures Moganshan Park and festivals like FAFALAND and INK. A master in resource integration and problem-solving, she blends creative strategies, global IP, and cultural narratives to craft immersive, impactful brand experiences.

  • Onuj Kim - Furniture Director

    Onuj is a furniture design specialist with extensive experience collaborating with leading design studios in Seoul and Shanghai. His modern and sophisticated aesthetic elevates every piece, seamlessly blending functionality with elegance. His exceptional ability to create furniture that embodies the brand narrative sets him apart in the industry. As an artist, he also showcases his creative vision through solo exhibitions alongside his partner and wife, further enriching the design landscape.

  • Miko He - Furniture Design Director

    Mihos excels in creating exceptional designs through a cutting-edge approach to design thinking, particularly in furniture design. Her innovative mindset allows her to seamlessly blend functionality with aesthetics, leading to transformative pieces that elevate any space. With extensive experience working for prominent brands, Mihos possesses a deep understanding of market trends and consumer needs, ensuring that her designs not only inspire but also resonate with users, setting new standards in the industry.