British boutique agency crafting future experiences in China.
Future Retail
Future Retail
Philip Emmerson Handford
Creative Director & Founder
CAMPAIGN was founded by Philip Handford in London in 2009 as an experiential design agency. It quickly became the top creative agency in the city, collaborating with brands like Burberry and Selfridges, among others. Our hands-on approach encourages innovation, helping creative teams design and implement unique experiences for retail and hospitality. In 2012, we opened a Shanghai office, allowing us to work more closely with Chinese and international brands to boost consumer engagement and sustainable growth. Our methods are built on trust, collaboration, teamwork, and strategic insight, which are key to our success.
Publications & Awards
Contributing to the retail future debate sparks dialogue among industry leaders. Inspired by award-winning initiatives, we challenge norms and explore new areas. Awards represent a commitment to excellence, driving us to push boundaries and reimagine retail. Through discussions and strategies, we can create a vibrant, sustainable future, transforming obstacles into opportunities for evolution.
Retail Projects
As retail specialists, we possess extensive experience across all formats, from flagship stores to pop-ups and everything in between. With a proven track record of international projects, we’ve successfully navigated diverse markets around the globe. Now based in Shanghai, we channel our expertise to unlock exciting opportunities within China, ensuring innovative solutions tailored to this dynamic retail landscape.
Flagship Stores
Elle
Burberry
Phillip Lim
Youngor
Sunglass Hut
Anta
Concept Stores
Concept stores offer temporary yet impactful experiences, blending immersive design with a singular brand message. These 1-3 year locations engage customers through curated products and unique aesthetics, fostering emotional connections. Often termed slow pop-ups, they challenge traditional retail by prioritizing creativity and innovation over permanence, creating unforgettable moments for shoppers.
Kirk Originals
Nike
Selfridges
Pop-up stores capitalize on temporary retail opportunities, creating a sense of urgency and exclusivity. By strategically utilizing prime locations, these dynamic installations engage customers and enhance brand visibility. When designed effectively, pop-ups deliver significant sales impacts while fostering memorable brand experiences, making them an essential tool for innovative retailers looking to stand out.
Pop Up Stores
Selfrdiges
Dr Martens
Havana Club
Samsung
Adidas
Sweet Shoppe
SALT
Riba
Dunhill
Department Stores
Department stores are formidable retail formats that wield significant influence over brand identity and customer experience. Our extensive experience with the Selfridges Group showcases an exceptional retail model, consistently pushing the envelope in retail innovation. By prioritizing engaging designs and experiential offerings, these stores create lasting impressions and set industry standards for excellence.
De Bijenkorf
Domus Paris
Youngor
Events
Brand events are memorable, engaging, and persuasive. By showcasing innovative products and services, events create a unique platform for networking, collaboration, and direct interaction. Attendees leave with a firsthand experience of the brand, fostering loyalty and expanding reach. This dynamic engagement transforms potential leads into committed customers, boosting overall business growth.
Farfetch
Heim textil
VF Corporation
Contact Us
Ready to push boundaries? Share your details and let’s forge something extraordinary together. We’re excited to explore new horizons together!